Procore Preconstruction
summary
Procore Technologies • Lead, Staff UX Designer • 2 Quarters in 2021
Procore's bread and butter solution for their target customer (General Contractors) in construction was project management — meaning the start of breaking ground to handing over the keys of the project. But the construction process happens long before the ground is dug. That process of preparing for construction is called 'preconstruction.' Procore was looking to move more upstream into this process because if they got the data from the start of the project it would only better enable customers once they get to construction. My team and I were in charge of defining what Preconstruction looked like for Procore and building 2 of the 4 core solutions during this phase — Bidding and Prequalification. I led the entire design process for these products and even created marketing material for them.
Product Strategy
Vision
Video created by the marketing team to explain our preconstruction offering.
Setting the Context
Prequalification and bidding are like the dynamic duo of the construction world, working together to ensure top-notch project results. Prequalification is the bouncer at the club, letting in only the best and most reliable contractors with the right skills, experience, and financial stability. When the bidding starts, you know the contenders are all solid players, vying to offer the best value without just being the cheapest. This tag-team approach keeps out delays, cost overruns, and shoddy work, making the whole process smoother and more transparent. In the end, this perfect partnership leads to efficient, high-quality projects that hit all the right notes.
" We try to pick the best-in-class solution but ideally, if we can just go to one place, that's where we'd go.
Preconstruction is about collaboration — working together and finding the tools we need to be successful. Procore is our primary collaboration tool."
John Cowles
SVP of Preconstruction at Hathaway Dinwiddie
$1B Annual Construction Value GC
Started with the Research
Our team set out on a one-month research effort to make sure that we were accounting for our wide range of customers' needs.
Baselined our current usage metrics to be able to compare after the release
Define success metrics
User journey mapping with clients
Internal support team interviews about product
Competitive analysis
Mapping out the skateboard, bicycle, and car.
Once we gathered enough research, our team met for a day to map out the minimum viable product, given our short development time. We mapped out the entire journey and then diligently moved items above/below the line while maintaining a complete workflow. This exercise was done with the ENTIRE team (engineering, QA, product council members).
Below was the digitized outcome from that day. This graphic helped us break down development tasks in the key milestones (epics). We also made sure to complete the V1 before moving into any of the V2 or V3 tasks.
Let's see the designs…
Launched this baby at Groundbreak (our customer conference)
We launched our new Preconstruction solution at our customer conference Groundbreak in October of 2020. There was a lot of excitement around this new offering and instantly started generating revenue.
Hype video I created the day the product went into BETA. (Created in After Effects)