Wholesale Real Estate Platform
summary
Strategic Aquistions • Lead Product Designer • 6 weeks in 2016
Procore's bread and butter solution for their target customer (General Contractors) in construction was project management — meaning the start of breaking ground to handing over the keys of the project. But the construction process happens long before the ground is dug. That process of preparing for construction is called 'preconstruction.' Procore was looking to move more upstream into this process because if they got the data from the start of the project it would only better enable customers once they get to construction. My team and I were in charge of defining what Preconstruction looked like for Procore and building 2 of the 4 core solutions during this phase — Bidding and Prequalification. They were 0 to 1 projects that helped generate more than XXX in revenue in the first year. I led the entire design process for these products and even created marketing material for them.
Freelance
0 to 1 Product
Setting the Context
Strategic Acquisitions is a privately owned, single-family residence operating platform focused on acquiring, renovating, leasing, selling and managing quality investment properties in Southern California. They have bought and sold over 11,000 properties totaling over $2 billion in transactions. My husband works for this company and was presented with a problem to solve with the resale of their properties.
The Current Problems
Once a home is acquired, it is evaluated and one of two options occurs: 1) The home was purchased from the bank and the company believes that they can quickly resell the property as is and make a return fast. Or 2) The home will need a renovation and then be sold to make a return.
Every day Strategic holds on to a property it costs them anywhere from $150-$500 a day to manage that home. With hundreds of opportunities a month, the company can either gain or loss a lot of money. So the faster the home is sold as is or renovated to sell, the less money they spend and hopefully receive a larger return on investment.
The Personas…
The Workflow
I worked with the lead from Strategic to map out the ideal flow for how someone could buy a foreclosed home from their portfolio.
Final Designs
Final Walkthrough
After rounds and rounds of iteration, this is where we landed.